This little square is becoming more and more popular with young designers open their little boutique shops in the area.

In the area surrounding Kikar Rabin and on Masaryk Square, little shops are opening all the time.  Young designers sell their creations for relatively fair prices (for designer clothing that is).  The styles vary but are mostly young and up-to-date cuts, with a strong emphasis on creativity and simplicity.

The classic styles and cuts are less the thing in this area of Tel-Aviv, but that naturally depends on the latest fashion fads.  We couldn't have known that those large and shiny golden or leather belts from the 80's would suddenly come back in fashion, or we might have not tossed all the old ones, having to buy new ones that only look old.  

Shops

You can find Little Gertrude, which is the saner version of Gertrude, the main branch on Dizengoff Street.  They have some beautiful items in women's clothing and lingerie. 77 Frishman St. 

Just near Bookworm, you can step into Mayu.  Here you will find funky clothes, all in latest designs made out of gorgeously soft fabrics. 10 Kikar Rabin  

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